03-03-2022

Starbucks – curiosity-arousing diversity

When visiting the world's largest coffeehouse chain blog's home page, you can immediately experience the variety of the presented content. There are many types of visual blocks dedicated to the articles. Administrators have many different modules, arranged based on a clear hierarchy, at their disposal. The lower the article is the smaller its area. Promoted entries are accompanied by an illustration; those that are less important do not have a title-related picture. The Starbucks website can be browsed like a lifestyle magazine. When you scroll down, new types of blocks with content appear. There is a clear division into topics (stories) and a presentation of the company's VOD library. The Starbucks blog has a slider presenting covers. It looks like a Netflix library, but on a lower scale.
The entry's subpage consists of eye-catching typography, as well as highlighted photographs and illustrations. The reading progress bar – which is quite useful in navigating many long articles on this blog – is also noteworthy.